The Arnette Report
Presentation Tips

EXECUTIVE SUMMARY: Watch What You Say »

There are four verbal communication rules to remember in sales: – Use descriptive language – Use short sentences – Avoid…

Jan 18 2012 / No Comment / Read More »

EXECUTIVE SUMMARY: Death by PowerPoint »

Avoiding the PowerPoint traps is a critical factor of a successful presentation. Here are a few concepts to consider. The…

Dec 11 2011 / 2 Comments / Read More »

EXECUTIVE SUMMARY: Powerpoint Made Easy »

MS PowerPoint is still an effective presentation tool that can effectively turn a boring talk into a clear stimulating experience.…

Dec 11 2011 / No Comment / Read More »

10 Biggest Public Speaking Mistakes »

Even top executives can fall on their face when speaking if they fail to realize that public speaking is an…

Nov 29 2011 / 1 Comment / Read More »
Marketing Matters

Executive Summary: Eliminate Worn-Out Business Phrases

In writing scripts for clients commercials, it is a good idea to avoid platitudes and over used phrases. 5,300 workers were asked about expressions that are worn out. Here’s their top 10 list. After you have…

Jan 17 2012 / Read More »

Recommended Marketing Books for 2012

In alphabetical order, Advertising Age’s picks for marketing books - 1.”Brand Relevance: Making Competitors Irrelevant” by David A. Aaker 2. “The Corner Office: Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed” by…

Dec 27 2011 / Read More »

EXECUTIVE SUMMARY: The New Frontier: Social Change

One of the biggest challenges marketers are facing today is actually an old problem. How to distinguish one brand from the next when pricing, quality, and convenience are nearly equal. It’s passion, the “X-Factor”. Apple has…

Dec 11 2011 / Read More »

Making Ads Sound Believable

  Here’s a way to get a feel for how conversation can be written. Take a small digital recorder and turn it on when you are among a few friends and record the conversation. Then transcribe…

Nov 30 2011 / Read More »
Video Vault

Jeff Nay of Sandler (Click for video)

Sandler Training | Jeff Nay 8200 Greensboro Drive Suite 900 McLean, VA 22102 T: 703-677-3150 | jeffnay@sandler.com  …

Sep 13 2012 / Read More »

Paying Attention to Our Non-Verbal Communications

What we do NOT say can actually be more powerful than what is spoken. To deliver effective communications, our body language should be congruent with what we are saying. Active listening plays a role too.  When…

Oct 17 2010 / Read More »
Networking

Networking Icebreakers

Do you love networking or is it something you force yourself to do because you know you must to build your business? When you go to a networking event, how much time do you spend speaking…

Jan 19 2012 / Read More »

CHRISTIAN PROFESSIONAL NETWORK: Faith Based Market Networking

With speakers like Jim Ryan, Mike Huckabee, and Tony Evans, the Christian Professional Network has a strong foot hold in gathering faith-based businesses together in a supportive environment.  Relationship building and workshops set the stage for…

Dec 11 2011 / Read More »

“The Marketing Constitution”

In this recent article paying tribute to those who have committed to the principles of the document created last year the Association of National Advertisers (ANA), the “Marketers Constitution”. Take a quick look at this document…

Oct 17 2010 / Read More »
Business Articles

The Best $72 a Year Investment You Can Make in Yourself

Like it or not, people judge us by the way we speak and the manner in which we deliver our messages. Unfortunately, our clients, prospects, coworkers, and even our friends are often the last to offer…

Dec 11 2011 / Read More »

Increasing “Speed of Trust” by paying it forward

Successful businessmen and women will usually agree that building business relationships is critical to referrals. In his latest offering, Speed of Trust, Stephen Covey convincingly shares how building trust can accelerate your getting improved results both in…

Oct 17 2010 / Read More »

Are you bad at Listening?

Poor listening skills cost businesses millions of dollars every year from misunderstandings, rescheduling appointments, rerouted shipments, etc. Here are six common sand traps on the golf course: 1. Focusing on ourselves and what we are going…

Oct 17 2010 / Read More »

How to package a great presentation

You’ve written a great presentation. Now, it’s time to make it look great. Extend the shelf life of your document by packaging it as carefully as you would dress for the presentation. It’s a reflection of…

Oct 12 2010 / Read More »

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