“Every morning in Africa, a gazelle wakes up, it knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn’t matter whether you’re the lion or a gazelle-when the sun [...]

Three primary variables of a media campaign

Determinants of Campaign Success When it comes down to it, three primary variables determine the effectiveness of a media campaign: * The appropriateness of the station or programs * The schedule (impact, domination and frequency) * The message (compelling copy/presentation that sells) If the station or program does not reach a desired potential clientele, chances [...]