In writing scripts for clients commercials, it is a good idea to avoid platitudes and over used phrases. 5,300 workers were asked about expressions that are worn out. Here’s their top 10 list. After you have read these, leave a comment as to what you would recommend as a substitute! – Elevator pitch. Unless you [...]
In alphabetical order, Advertising Age’s picks for marketing books – 1.”Brand Relevance: Making Competitors Irrelevant” by David A. Aaker 2. “The Corner Office: Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed” by Adam Bryant 3. “Enchantment: The Art of Changing Hearts, Minds, and Actions” by Guy Kawasaki 4.”Killing Giants: 10 Strategies [...]
One of the biggest challenges marketers are facing today is actually an old problem. How to distinguish one brand from the next when pricing, quality, and convenience are nearly equal. It’s passion, the “X-Factor”. Apple has it as well as TOMs Shoes. They have created brand passion around technology. Thanks to digital, world changing impact [...]
Here’s a way to get a feel for how conversation can be written. Take a small digital recorder and turn it on when you are among a few friends and record the conversation. Then transcribe the talk exactly as it sounds as you play it back. It’s not a one way conversation with people [...]
Direct mail and Radio are being used in conjunction with digital, to deliver high impact marketing campaigns for small to mid-size companies. A recent Pitney Bowes survey found that 76% of small businesses agree that the most successful marketing has been a blend of traditional and digital, with 58% regularly using multichannel marketing. Digital and [...]
There is a recent article that pays tribute to those who have committed to the principles of the document created last year by the Association of National Advertisers (ANA), called the “Marketers Constitution”. Take a quick look at the portion of this document that outlines ten essential ‘musts’ for marketing today and tomorrow. They serve as guidelines worthy of [...]
In looking at 2011, online marketing is growing rapidly in part because of our volatile economy, the meteoric rise of new channels, and the increased demand for financial accountability. A recent survey of marketers, ten key online marketing trends revealed: 1) Marketing budgets are tight and more focused than ever, with online gaining share 2) Businesses must work harder to [...]
Chuck Pettis, author of “TechnoBrands” was quoted as saying, “For many years, marketers could build a better mousetrap, then sit back and watch the customer’s line up at their door. Those days are gone.” So What is “Branding”? A brand is a covenant with the customer that triggers a series of expectations about you and [...]
Don’t use your message to sell products and/or services. Instead grab folk’s attention, inform of the benefits they get in doing business with you, and to get them to ask for more details. It should open up conversations and invitations for you to be invited over to meet with them one on one. You can [...]